American DJ and producer Moby has announced the launch of a new non-profit, Animal Echo Chamber, which will serve as a platform for animal rights organisations to reach a wider audience.

The Porcelain hitmaker unveiled the news on Instagram, posting 'I'm REALLY happy to announce the launch of @animalechochamber. Animal Echo Chamber is a way to help animal rights organisations reach more people and better get the word out. We ask you to sign up and get involved, helping spread the information, messaging, and campaigns from the amazing organisations working tirelessly on behalf of animals'.